The State of the Art
SOFTIMAGE|3D is the art, skill and rhythm of 3d animation –
system for animators who have consistently produced ground
breaking animation, signature effects and photo-realistic
imagery. It is the result of a decade of evolution – from
interface design that put control back into the hands of
artists, to the breakthrough character animation of
Godzilla. SOFTIMAGE|3D The State of the Art, Defined.
eX-SI 
The unhappy face sends a bit of a weird message, marketing-wise, I would say… 😉
I wonder if this was an unused mock up…the writing is not exactly polished