Friday Flashback #527

A Volkswagen retrospective
NEW YORK – Creative collective Psyop ( in New York, recently completed work on a new Volkswagen spot out of Boston agency Arnold Advertising Worldwide. DNA, which was edited in :60 and :30 versions, is the first in a three-spot campaign and is based on the look of renowned artist Evan Hecox’s illustrations.The spot takes an uncluttered approach, with minimalistic landscapes and soft monochromatic red, slate, green and orange colors. Viewers get the sense that they are traveling weightlessly through a VW world as time lapses through the car company’s design history. The studio used Discreet Flame and Softimage|XSI tools to create the commercial, which began airing the end of January.

Justin Booth-Clibborn served as the executive producer for Psyop. Music for Picture in New York City provided the soundtrack.

1 March 2002 Post Magazine

Friday Flashback #524

Here’s something from 1998: a blurb about Digital Studio

SOFTIMAGE|DS is a comprehensive video production environment application that runs on Windows NT machines. SOFTIMAGE|DS was originally called Digital Studio during its development stage, but was later released as SOFTIMAGE|DS.

SOFTIMAGE|DS 2.0 includes a complete real-time effect function for uncompressed data. SOFTIMAGE|DS, as the name suggests, is a comprehensive environment application that allows you to perform all the production processes in video production with a single interface. That means you can do video editing, effects, compositing, painting, audio and titles all in one software.

SOFTIMAGE|DS running on Intergraph StudioZ

SOFTlMAG|DS. Compositing multiple video clip layers

SOFTIMAGE|DS. Apply color correction, texture effects, create mattes, and more

2.0 Beta Control Screen, NAB 1998