Thanks to Darrin Hofmeyr, for sending in these screenshots from the SOFTIMAGE|Behavior section of the Production Series DVD:

First released back in November 2002 , Softimage|Behavior was a behavioral animation system for creating characters and choreographing 3D animated crowds that can respond to objects, other characters or changes in their environment. From the press release:

Softimage|Behavior lets an animator control individual characters in a simulation through a combination of graphical editing, scripting and debugging tools in addition to a library of pre-defined behaviors. Individual characters can be set to respond and interact in multiple ways to their environment and with other characters. The system’s integrated character engine features real-time IK, animation blending and warping, dynamic path planning, and automatic obstacle avoidance, which supports event-driven responses for characters in the simulation.

Softimage|Behavior is priced at $14,995

SOFTIMAGE|BEHAVIOR was used on the history-based mini-series Napoleon for the A&E Channel, and in James Wong’s feature film The One.
It was also used by Buzzimage for a Dollar Bank commercial. Here’s a collage of a few AVIs about this commercial that I found lying around:

http://vimeo.com/26475107

And there was a press release on xsibase too:

SOFTIMAGE HELPS MAKE MILLIONS FOR DOLLAR BANK
–Buzz Image relies on SOFTIMAGE|BEHAVIOR to populate the streets of Pittsburgh in the newest Dollar Bank commercial —

And finally, courtesy of the WaybackMachine, here’s the case study that was posted on softimage.com back in 2003: