Friday Flashback #375


Microsoft Softimage to Be Acquired by Avid Technology

REDMOND, Wash., June 15, 1998 — Microsoft Corp. today announced it has signed a definitive agreement to sell Softimage Inc., its wholly owned subsidiary based in Montreal, to Avid Technology Inc., a Massachusetts-based provider of digital video, film and audio solutions. As a result, Microsoft will own a minority stake in Avid and plans to continue its joint initiatives in digital television, interactive content development and other visual media technologies with Avid.

“For the last four years, Softimage has been an innovative leader in the digital media space and will continue this tradition of excellence as a part of Avid,”
said Craig Mundie, senior vice president, consumer platforms division, Microsoft.
“Microsoft will continue to be part of this success as an investor and strategic ally of Avid.”

Softimage has made major strides in providing state-of-the-art production tools for games development, films and commercials that have received numerous awards, including all seven films nominated for the Special Effects category at the 1998 Academy Awards ceremony as well as blockbuster games like Broderbund’s Riven, Sega’s Virtua Fighter series and Nintendo’s Mario64. Since its acquisition by Microsoft, Softimage has added more than 100 employees in Montreal, mainly graphics artists and developers, reaching approximately 300 today. During this time, Softimage also helped pioneer the adoption of the Microsoft® Windows NT® operating system in the professional media creation industry and established Digital Studio, a state-of-the-art high-end integrated environment and tool set for digital media creation.

“Over the past three years, Softimage has driven major breakthroughs in the industry,”
said Moshe Lichtman, president of Softimage.

“We were the first to ship the highest performance3-D animation and video production products on the Windows NT platform. We have built and introduced a revolutionary nonlinear production paradigm base on our Digital Studio architecture. At the same time, we have grown our installed base from fewer than 1,500 users to over 21,000 and our customer base from fewer than 700 to over 6,000. Joining the Avid team will enable us to dramatically accelerate our joint vision of an integrated production environment and to continue pushing the envelope on behalf of our clients and partners in the digital media space.”

Avid, the industry-leading provider of digital content creation tools for professional film, video and audio post-production, has a user base of more than 40,000 editors and artists. Avid’s digital media expertise is well positioned to build on Softimage’s revolutionary digital nonlinear production architecture and its powerful SOFTIMAGE® |DS and SOFTIMAGE|3D product lines.

“This deal is a win-win for all involved,”
Mundie noted.
“Avid gains the benefit of rapid expansion into the 3-D market, a video production solution that ideally complements its current offerings and a stronger alliance with Microsoft. Softimage joins the team of a proven industry leader that will help the company continue to grow and be a force in the digital media space. Microsoft gains a strategic ally for continued development on Windows NT and our digital media initiatives.”

Softimage and its employees will remain in Montreal and other Softimage locations around the world. The parties expect to close the acquisition during the latter part of July 1998, subject to receiving clearance under applicable U.S. and Canadian laws and other customary closing conditions.

Founded in 1986, Softimage develops software for media-rich applications, including video, film, interactive games and CD-ROM applications. Products include SOFTIMAGE|DS (video production), SOFTIMAGE|3D (high-end animation), SOFTIMAGE|EDDIE (compositing) and Toonz (2-D cell animation). The company was acquired in 1994 by Microsoft. Additional information about Softimage and Microsoft can be found via the Internet at (http://www.softimage.com/) and http://www.microsoft.com/ respectively.

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software for personal computers. The company offers a wide range of products and services for business and personal use, each designed with the mission of making it easier and more enjoyable for people to take advantage of the full power of personal computing every day.

Microsoft and Windows NT are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.

Softimage is a registered trademark of Softimage Inc., a wholly owned subsidiary of Microsoft Corp.

Other product and company names herein may be trademarks of their respective owners.

Friday Flashback #352


SOFTIMAGE | 3D 3.9.2 and SOFTIMAGE | XSI 1.5
From the “making of Pico” by Avant Co Japan

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Via the wayback machine and Google translate:

Since we were using SI at the time at that time, we started production at SI.

I tried things using shaders written by the company programmer · Things that used SpeedRender etc, but because it is unlikely that the required quality can be reached in the expression that can be done with shader, I will do Global Illumination I decided to try it. Although GI can be done with SI, I will use XSI for the first time because it seems that the setting using XSI seems to be finely set.

At this point there is not even even touching XSI (it is before the PV of m – flo ), it is difficult to conclude with XSI suddenly, so I will use it together with SI.

We will proceed with “schedule” that we will complete all the basic scenes such as modeling, animation and weight adjustment at SI and attach texture only at XSI.

So when we finished modeling we preliminarily converted to XSI and tried to render using global illumination. It seems that it is very difficult and time-consuming to adjust, but I have decided to proceed with the method SI → XSIm live-action shooting to final combination. Well then. To be continued …
— Hiroyuki Kashima

Friday Flashback #350


1995…Softimage used in TV’s first 3D animation series

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REBOOT 100% DIGITAL

ReBoot animation transcends anything else seen on network television today. It’s the world’s first 100 percent computer-animated series, telling the story of Bob, Dot and Enzo, 3D characters living in the city of Mainframe. ReBoot creators produce a whopping 60 minutes of completed animation in just six weeks. Fans love ReBoot so much, it’s been renewed for a second season.

FACING THE 3D CHALLENGE

How does Brough Lovick Television (BLT) face the unprecedented 3D challenge of producing the quantity of animation with the quality they expect? According to Chris Welman, BLT’s director of software development, the solution was found in Softimage 3D. “We’re using Softimage 3D exclusively.”

SOFTIMAGE_A NATURAL CHOICE

HIGH-QUALITY CHARACTERS

“We can animate faster with Softimage 3D than with any other package I can think of,” states Welman, “Because we’re dealing with a lot of character animation, we’re using the skeletons with path animation, inverse kinematics, flexible skin and envelops extensively.” Using Softimage 3D to endow characters with fluid motion, including natural facial expressions, hand movements and lip-synch is what makes ReBoot a ratings winner in the Saturday morning toon market.

RENDERING AT FULL THROTTLE

And what about the unique challenges in producing the weekly CGI series? Christopher Brough, the show’s producer says, “It’s getting an enormous volume of animation out of the computer and onto digital tape.”

Welman concurs, stating, “There are few people producing the quantity of 3D animation with the quality that we are today. With 21 minutes of footage to produce every few weeks, rendering time is obviously of concern. The Softimage renderer is really pretty quick, and with their mental ray renderer, it looks like they will stay ahead of the
competition in terms of photorealistic and customizable rendering.”

COMBINING TOOLSETS

BLT at times, finds it convenient to combine toolsets by writing their own software because “it’s nice to be able to write our own effects to extend the package if we have to,” states Welman. Softimage 3D tools in the hands of talented ReBoot animators delivers network television’s first highly-rated 3D animation series.