Friday Flashback #133

1998. The Sumatra logo derives from nautical and navigational imagery, such as a sextant, astrolabe, or compass. It’s also suggestive of a gyroscope, but is not a literal translation of any of these objects. This logo imagery is used to elicit the idea of a vast, unexplored environments as well as to recall the renowned navigability of the product. The “axis” suggest cartesian planes, and the arcs communicate motion/animation about a point of origin. The rough, hand-drawn character of the lines lend it an asiatic quality, in keeping with the graphic design of our other product logos.
— Charles Migos, User Interface Designer